Soigneur was born in the Netherlands in 2012, when we set out to create an independent platform celebrating cycling culture. Since 2012 we have paid homage to the breadth of the sport, all over the world, both in writing and with photographs. Soigneur brings together some of the finest stories, reportages, and photo-essays from around the world, online and in print reaching over 1 million people monthly. You’ll find tales of the past and of the present, of pros and of amateurs, of local heroes and of faraway places. Tales of suffering and of bliss.
For the love of cycling.
Soigneur Cycling Journal is a biannual print edition, released around May and October, or June and November. Throughout the year, we publish stories and photo galleries from all around the globe, on Soigneur’s active online platform consisting of this website, our Exposure site, Facebook and Instagram.
Soigneur designs cycling apparel and accessories which are available through our webshop. Here you’ll also find our previous editions and specials. Soigneur ships worldwide.
Soigneur Cycling Journal is a publication by independent publishing house Soigneur BV, based in Rotterdam, The Netherlands.
Martijn Boot – Editor in chief
Martijn van Egmond – Creative director
Jeroen Boot – Production director & brand partnerships
Mirko Meerwaldt – Designer
Roebijn Schijf – Digital content / distribution
Keir Plaice – Editor / translator
Frank Kwanten – Brand partnerships
Vincent Luyendijk – Publisher
To pitch a story, send us a message at: email@example.com
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For companies and brands that want to connect with global cycling, Soigneur Agency develops content strategies, brand identities, publications and digital platforms.
Go to our Partnerships page for more information plus Soigneur’s 2018 mediakit.
| From the French verb soigner, ‘ to take care of’. A soigneur is a rider’s best friend at the races. He looks after his rider when he is suffering, and massages him at night, so he is ready to fight another day. More than anything, a good soigneur is someone a rider can talk to. He’s a crucial figure in the sport, ensuring that his riders stay motivated |